The BMW i3 First Edition has gone on sale in Europe, priced from €75,340 in Germany.
The standard i3 will arrive this fall from €65,900.
High demand has convinced BMW to bring forward the model's sales start.
The new i3 has officially arrived in Europe a few months earlier than BMW originally planned. Strong demand prompted the luxury automaker to move up the electric sedan’s launch from its originally scheduled fall market debut. However, you can’t configure the car exactly as you wish because BMW is currently limiting availability to a First Edition aimed at early adopters.
Nevertheless, there’s still some room for customization. Buyers can choose from six exterior colors, including the exclusive M Le Castellet Blue you probably saw in the official photos. Four alloy wheel designs are available in either 19- or 20-inch sizes. Inside, the standard M interior in black Veganza and M PerformTex can be replaced with alternative upholstery options, including a white theme.
