The store was positioned by the company as a U.S. brand statement. StyleZeitgeist was first to report its closure.
In a statement this week to Glossy, the company confirmed the closure of the New York store as part of “a broader process aimed at rationalizing its operating perimeter and reorganizing the company’s activities.” The decision, the company said, forms part of the ongoing procedure in Italy and reflects the need to focus resources on its core activities, while preserving the value of the brand, its digital platform and its luxury retail expertise.
Following the New York closure, LuisaViaRoma’s remaining physical footprint appears to be concentrated in Florence, where it still lists its Via Roma flagship, an experimental store on Via Silvio Pellico and a kids’ store. Its website still lists the New York store, though the company has confirmed that location closed on June 8.
When Glossy interviewed deputy CEO Bradley Carbone at the NoHo store in April 2025, he described the New York flagship as a way to connect LuisaViaRoma’s e-commerce business with a more physical expression of the brand.
“Ninety percent of our sales are digital,” Carbone said at the time. “The flagships are really here to show the brand and show what LuisaViaRoma is.”
