Mexico and South Korea meet Wednesday in a Group A clash at the 2026 FIFA World Cup. This tournament marks the first time a major crypto exchange has served as an official FIFA supporter, with Kraken securing that designation on June 9, 2026.
The crypto infrastructure behind the tournament
Kraken’s deal with FIFA makes it the organization’s first-ever Official Crypto Exchange Supporter. Avalanche’s blockchain is powering FIFA Collect NFTs, ticketing systems, and loyalty programs across the tournament. AVAX, Avalanche’s native token, rose approximately 8% within 24 hours of related updates hitting the market.
Chiliz’s Socios.com platform is also active throughout the tournament. While neither Mexico nor South Korea currently has a dedicated fan token on the platform, existing national team tokens like Argentina’s $ARG are seeing active trading as the tournament drives broader interest in sports-adjacent digital assets.
Prediction markets are having a moment
