LDC Releases 2025 LDC U.S. Latinos in Media Report™ and Strategic Roadmap Revealing Growth Gap and Billions in Untapped Revenue
A Roadmap for Growth: The report outlines actionable recommendations spanning greenlight decisions, advertising investments, and executive accountability.
The Box Office Engine: U.S. Latinos drive 30% to 40% of opening weekend and early-run audiences for multiple top 10 English-language titles yet made up just 8.2% of main-cast roles in 2025’s Top 100 films.
Behind-the-Camera Declines: Latino representation behind the camera continues to erode, with streaming film directors falling to 4.7% and screenwriters to just 1.5%.
The Power of the Majority: Mexican-origin Americans represent roughly 60% of the U.S. Latino population and 11% of all Americans yet remain largely invisible across English-language entertainment.
