Apple Inc. (NASDAQ:AAPL) emerged as the strongest performer in the global smartwatch market during the first quarter of 2026, extending its market leadership as demand for its latest watches accelerated, according to a new report.
Counterpoint Research said global smartwatch shipments rose 4% year over year in the quarter, supported by Apple’s gains and a recovery in China.
Apple Extends Market Leadership
Counterpoint said Apple captured a 23% share of global smartwatch shipments during the quarter. The research firm said the company posted the fastest shipment growth among the top 10 smartwatch brands, with shipments rising 21% from a year earlier. Principal Analyst Anshika Jain said Apple’s refreshed product lineup fueled the gains.
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