Our Competitor Had an AI That Covered 97.2%. We Had a Spreadsheet and a Fake Quote. Guess Who Won.

You walk into the RFP briefing. Your competitor has 200 people, 97% AI coverage, and a 4-day delivery promise. You have 15 people and a proposal you haven't even finished writing.

Do you bet on better tech, or on understanding people better — and playing dirtier when you have to?

This story is your answer.

Act I · The Crack

When Finova's RFP landed, everyone in the industry knew how big this was.