Everyone Is Suddenly Wearing Ray-Bans Again

By

Ambar Pardilla,

a senior writer at the Strategist covering fashion.

She joined the Strategist as a writer in 2021 and before that worked at NBC and HuffPost.

Something’s going on with Ray-Bans — again. It doesn’t matter if it’s on Olivia Rodrigo or Leandra Medine Cohen; we can’t stop noticing them. Not since the years 2009–12 — when Chloë Sevigny was photographed in an Aviator and Kate Moss, a Wayfarer — have we thought so much about the brand. “A Ray-Ban comeback is a quintessential part of the cultural trend cycle,” says Natalie Brennan, writer of the newsletter ISO. “I would never bet against a Ray-Ban comeback.”