Rusk Media, a digital entertainment company focused on Gen Z and millennial audience, has raised Rs 100 crore in a pre-Series C funding round led by Nazara Technologies, a listed gaming and sports media company.
Existing and new investors including InfoEdge Ventures, the investment arm of Info Edge, IvyCap Ventures, a homegrown venture capital firm, and a consortium led by Audacity VC also participated in the round.
As part of the investment, representatives from Nazara Technologies and Audacity VC will join Rusk Media's board of directors.
The Mumbai-headquartered company said the fresh capital will be used to expand its content portfolio, strengthen its technology stack and scale its consumer platforms.
A key focus will be taking some of its most successful intellectual properties, into new languages and overseas markets.
