"We can spend all this money sponsoring the World Cup and building beautiful ad campaigns," says Labatt president Brian Perkins. "But it doesn’t count for much if you’re left with
It’s hard to imagine a bad time to enjoy a beer with Labatt Breweries of Canada president Brian Perkins, but it’s hard to imagine a better time than at Toronto Stadium moments before the first ever World Cup match in Canada.
Not only is Labatt-owned Michelob Ultra sponsoring the home team and the tournament globally, but the day also marks the start of the biggest sporting — and beer drinking — event in human history.
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