The US Men’s National Team just dismantled Paraguay 4-1 in their opening match of the 2026 FIFA World Cup, and former goalkeeper Tim Howard thinks the squad is only getting started. Howard told OutKick that the dominant victory proves just how dangerous this team can be heading into their next fixture against Australia.
While the USMNT is generating serious buzz as co-hosts of the tournament alongside Canada and Mexico, one sector that’s conspicuously absent from the party is crypto. Despite digital asset firms pouring marketing dollars into sporting events globally, the US national team currently has zero crypto sponsorships or fan token partnerships.
Record eyeballs, zero crypto dollars
USMNT matches are pulling in record viewership numbers. As of mid-June 2026, not a single digital asset firm has secured a sponsorship deal with the USMNT, despite crypto companies actively targeting the World Cup as a marketing vehicle. The gap is specifically on the American side, where US Soccer appears to have either not pursued or not landed a crypto partnership.
The meme token problem
