Rumble finalized its acquisition of Northern Data AG on June 17, 2026, gaining control of approximately 22,000 NVIDIA H100 and H200 GPUs in a single all-stock transaction.
CEO Chris Pavlovski made it clear this isn’t a side project. The company is positioning itself as a long-term competitor to hyperscale cloud providers, with a “freedom-first” infrastructure pitch.
What Rumble actually bought
The deal gives Rumble approximately 85.2% of Northern Data AG, a German AI infrastructure provider. Beyond the headline GPU count, the acquisition includes more than 200 MW of unmonetized power capacity spread across nine data centers in Europe and the US.
The transaction was first announced on November 10, 2025, with an estimated value of around $767 million. Some reports pegged the valuation as high as $970 million, depending on how the all-stock structure shakes out over time.
