“The financial part is really important to a gallery like ours,” Page notes. “We have to be sustainable.”Achieving this sustainability requires a sophisticated web of relationships. Cultural institutions do not survive on public sentiment alone; they require strategic partnerships built on a foundation of shared values. Page emphasises that long-term corporate relationships are what ultimately empower the gallery to take bold risks and execute grand, transformative projects.“That’s what I love about working with partners like UBS,” Page says. “It’s a shared vision, and that’s when it works so beautifully.”It’s a philosophy that extends beyond the gallery walls, echoing the principles behind wealth management at UBS, where craft, discipline and long-term perspective shape legacies that endure.The discipline of deep listeningWith a sustainable framework secured, an institution can lean into the distinct cadence required for generational longevity. In an era dominated by rapid cultural consumption and transient trends, Page believes that institutional survival relies on an entirely different pace. For her, the foundational element of cultural craftsmanship is an absolute dedication to understanding the community the gallery serves.For a gallery to survive and thrive into the future, relevancy is the ultimate currency, says Page. “The common thread in my craft is really to listen; it is that deep listening,” Page explains. “We need to be able to hear people, and then it’s action.”This loop of listening and acting is what keeps a centuries-old institution from becoming an echoing vault of the past. For a gallery to survive and thrive into the future, relevancy is the ultimate currency. But relevance cannot be manufactured in a vacuum; it requires an active relationship with the public. Page marks true institutional success by the gallery’s ability to make a meaningful impact across multiple spheres - locally, nationally and internationally.To achieve this, the gallery must adapt to contemporary challenges while maintaining its core architectural and historical anchor. It is about anticipating shifts in societal expectations long before they manifest, ensuring that the institution’s trajectory is both proactive and seamless.Curation as a mirrorA critical component of Page’s transformative vision is lowering the conceptual barriers of the gallery space, ensuring that the threshold feels genuinely open to all.“For us, it’s really important at the gallery that there is a multitude of experiences and a multitude of voices,” Page says. “We are a place of welcome, and that means that everyone who comes through our threshold has got to feel it.”This means structuring the physical and artistic environment so that every visitor can look at the gallery walls and find a piece of their own narrative reflected back at them. However, true inclusivity also means introducing constructive challenges, giving the audience the space to respond to new ideas because the institution has contextualised them with care.Much like a 154-year-old museum, a multi-generational wealth strategy must serve as a functional bridge between historical foundations and a living future. Central to this contemporary Australian identity is the prioritisation of Indigenous perspectives. For Page, integrating First Nations art is not a modern addition; it is the fundamental pillar of the gallery’s long-term legacy.“For me, First Nations perspectives, First Nations art, is absolutely crucial,” Page states. “It is our point of difference in Australia, a point of difference to this gallery, to the collections that we hold and to the staff that we have. Together, if that can be part of that legacy, I think we will have done an incredible job.”The parallel craft of wealth managementThe principles that guide Page through the grand halls of the AGNSW carry an undeniable parallel to the craftsmanship of wealth management. Curating a family’s financial future requires the exact same mixture of disciplined stewardship and transformative vision that preserves a major public art collection.An enduring financial legacy is never static. Much like a 154-year-old museum, a multi-generational wealth strategy must serve as a functional bridge between historical foundations and a living future.Ultimately, whether you are preserving an invaluable collection of Australian art or structuring a family legacy, the objective remains the same: to construct something of such structural integrity and balance that it stands the test of time. It is the art of enduring.UBS is a truly global wealth manager, also providing asset management solutions and investment banking capabilities with offices in Sydney, Melbourne, Brisbane and Perth. To discover our wealth strategies for the long run, visit ubs.com/au or call +61 2 9324 2000.UBS AG, Australia Branch ABN 47 088 129 613 AFSL 231087.
How Maud Page uses the craft of curation to connect a historic legacy with a living future
The daily reality of steering one of Australia’s premier cultural institutions requires balancing a profound reverence for history with a dynamic, evolving future.






