With help from data, art museums are reframing the visitor experience

Skip to content

Data artistry

Museums are embracing data-driven curation and a shifting technology landscape.

Visitors at the Van Gogh Museum in Amsterdam.

Giovanni Kanter goes to at least one art museum whenever he visits a new city. That’s on top of his regular exploration of galleries in New York, where the 25-year-old ICU nurse lives and studies. He typically discovers new artists and gallery openings through word of mouth, though he has recently started curating his social media feed to serve relevant content (he’s currently in what he terms a “surrealism phase”).