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When SEO is treated as a post-launch task, a redesign can turn from a growth investment into months of lost traffic, repair work and missed opportunities.
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A company spends eight months and $80,000 on a full website redesign. New visual identity, restructured navigation, faster load times and a content management system the marketing team can actually use. The agency delivers something genuinely well-made, and the site launches. Ninety days later, organic traffic is down 43%.
