A new report from WordPress VIP landed on Hacker News this week. The headline: 60% of US consumers say seeing 'AI' in brand messaging makes them less likely to trust a product. 61% can't name a single brand that uses AI well in its messaging. And 7 in 10 say the internet feels less human than it did ten years ago.
The comment section was mostly developers nodding along.
We've been thinking about this for a while at Cosmic, and it's a good moment to explain a deliberate choice we made.
We ship AI. We don't lead with it.
Cosmic has AI agents built into the product. You can create a content agent, give it a schedule, connect it to your bucket, and have it draft, publish, and update content autonomously. You can wire it into Slack, give it approval gates, scope its permissions to specific object types. The AI is real and it's central to what we're building.
