Liquid Death has a long history of putting the quality of its products to the test in extreme ways. For the disruptor brand’s latest product push, it stacks its iced tea against its heavyweight counterpart, the Long Island Iced Tea, to see which is better for casual, everyday consumption. While you can likely guess which beverage ultimately passed the test, Liquid Death’s penchant for unexpected absurdity really shows up in how it arrived at the final result. In the new, 30-second in-house spot “Liquid Death vs. Long Island,” directed by Andy Pearson, the brand stages a mock workplace productivity study, splitting participants into two groups and handing them either Liquid Death Iced Tea or the fully loaded Long Island Iced Tea to get through a full nine-hour workday. The results, predictably, diverge sharply. The iced tea group stays productive, upbeat and clear of any apparent HR violations, while its Long Island Iced Tea counterpart naturally unravels. One person wakes up naked under a conference table. Another ends up crying in prison (and, notably, missing a tooth). A third returns to consciousness mysteriously covered in blood. Nestled in the spot’s chaos is Liquid Death Iced Tea’s most pressing selling point: According to the brand, the beverage is equipped with “a boost of natural caffeine,” B vitamins and 75% less sugar than other competing iced teas, making it a more ideal midday sip than a drink weighed down with “an incomprehensible amount of alcohol.” But Liquid Death fans are already well aware of this. “Our teas are doing great. We ended 2025 outpacing the category growth by 17 times,” said Dan Murphy, SVP of marketing at Liquid Death. “And Liquid Death Iced Tea was No. 2 of all RTD (Ready-to-Drink) teas on Amazon. This ad is designed to keep awareness growing on a product people love.”The campaign reflects how central individual product lines have become to Liquid Death's strategy. Having built its name on canned water, the company has since extended into sparkling water, iced tea and energy drinks, broadening its base well beyond the product that started it all.“Liquid Death vs. Long Island” will run on social media, paid social and connected TV.