PremiumAlice SoperContributing Sports Writer·nzme·17 Jun, 2026 05:01 PM4 mins to read‌A massive crowd cheers the players on during the Super Rugby Aupiki match between Matatū and Chiefs Manawa in Christchurch. Photo / PhotosportThe equation behind the financial success of sport has changed a lot in the professional era. Broadcast deals fuel the leagues, while sponsorship is the oil that removes friction for the franchises. Merchandise bought by fans from across the world can be a healthy top-up.

Despite this, bums on seats