Ricardo Salinas Pliego, the Mexican billionaire and chairman of Grupo Salinas, has turned his investment philosophy into something resembling a Bitcoin manifesto. With approximately 70% of his liquid portfolio allocated to Bitcoin as of March 2025, Salinas isn’t just dabbling in crypto. He’s gone all-in on the thesis that Bitcoin beats traditional assets, real estate included, as a long-term store of value.
In May 2025, Salinas went so far as to call real estate a “bad investment,” using considerably more colorful language in the process. His remaining 30% sits in gold and gold mining stocks, meaning his entire liquid portfolio is essentially a bet on hard, scarce assets.
From 10% to 70% in four years
Salinas first publicly disclosed holding Bitcoin in November 2020, when it represented around 10% of his liquid investment portfolio. By March 2025, that allocation had ballooned to roughly 70%. Reports suggest the figure may have climbed even higher since then, ranging between 70% and 80% by early 2026.
His conviction runs deep enough that he authored a book in 2025 titled “The Bitcoin Enlightenment,” aimed at educating readers about the cryptocurrency’s fundamentals.
