Olivier Giroud, France’s all-time leading scorer, once laid out his game plan for neutralizing Lionel Messi on the world’s biggest stage. “We will try everything to stop him,” Giroud said ahead of the 2022 World Cup final against Argentina. “We want another World Cup.”
Those comments, originally made in December 2022, have resurfaced in online discussions. But the more interesting development isn’t what Giroud said about Messi three years ago. It’s what he’s doing now: lending his name and World Cup-winner credibility to the crypto industry.
From the pitch to the platform
On June 12, 2025, Giroud was appointed Global Brand Ambassador for BitradeX, an AI-driven digital asset trading platform. The partnership is designed to marry athletic discipline with trading strategy, a marketing angle that crypto platforms have increasingly favored as they chase mainstream legitimacy.
Giroud retired from international football after Euro 2024 at age 37.
