Wednesday, June 17th, 2026 – 8:00 am

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I’ve always loved sci-fi movies and the way they portray futuristic worlds shaped by advanced technological innovation. One of my favorite movies is the ’80s classic “The Terminator.” And the more I hear about “agentic AI” in ad tech, the more I think the film is a perfect analogy for what’s happening right now.

The Terminator had one job: to find Sarah Connor and “terminate” her. Simple enough, except the machine didn’t know which Sarah Connor. So it did what any advanced cybernetic organism without real intelligence does: It went through the phonebook one name at a time, working the list sequentially until it found the right target.

That’s not intelligence; that’s automation with sunglasses and a leather jacket.