Arada's 100 Avenue Road project in north-west London. Photo: AradaArada's 100 Avenue Road project in north-west London. Photo: AradaApartments to be sold with a starting price of $1 million

Arada launches 100 Avenue Road in Swiss Cottage, its first London development, featuring 172 apartments starting at Dh3.9 million.

Units range from 422 to 957 square feet, from Manhattan-style to three-bedroom layouts, offered on a 999-year leasehold.

Amenities include pool, spa, sauna, steam room, treatment room, gym, 24-hour concierge, lounge, library, private dining, cinema and virtual golf.

The developer accelerates UK expansion after acquiring Regal, rebranding it as Arada London, and investing up to £325 million ($427.7 million) in Thameside West.