LifestyleFood & DrinkBiscuitsThe new flavour of Jammie Dodgers have been spotted on the shelves of B&M, and shoppers are already eager to get their hands on them as they say they've 'got to try them'11:54, 17 Jun 2026Jammie Dodgers have been a beloved fixture in biscuit tins since 1960, making them a staple treat for over 60 years. Originally launched by Burton's Biscuit Company, they were manufactured at the firm's factory in Llantarnam, Wales. Most devotees of the biscuit will recognise it by its iconic red filling, and while it carries a raspberry taste, the traditional factory recipe actually uses a flavoured plum purée base to achieve the centre's distinctively sticky texture.Over the years, alongside the classic original, the brand has rolled out a number of different varieties, including Apple & Blackcurrant, Sour Lemon, Double Chocolate, Cherry and Mango & Passionfruit.Now, a brand new flavour has been spotted on the shelves of budget retailer B&M for fans to get their hands on – Orange flavour.Popular foodie account New Foods UK took to its Instagram and Facebook pages to share a snap of the Orange flavour Jammie Dodgers after spotting them in store.Content cannot be displayed without consentShoppers were quick to show their enthusiasm, with the post racking up hundreds of likes from those keen to give them a go.One person exclaimed: "They look so good!"While another added: "Oh, this is different. Might have to give these a try."A third chimed in: "Bet they're well nice, as one person who had give them a go wrote: "Got these for the kids today. They love them."Someone else also offered up a food hack, commenting: "Dip the bottom in melted dark chocolate for a Jaffa Cake on steroids."Jammie Dodgers are regarded as a quintessentially British biscuit, having enjoyed several memorable pop culture moments over the years.In 2009, the beloved treats were included in a care package sent to the International Space Station for British astronaut Tim Peake.On the BBC's Doctor Who, The Eleventh Doctor - portrayed by Matt Smith - famously used a Jammie Dodger to fool the Daleks into believing he was clutching a TARDIS self-destruct button back in 2010.Having briefly altered their recipe to incorporate dairy, the biscuits returned to their vegan-friendly formula in 2020.Choose Daily Mirror as a 'Preferred Source' on Google News for quick access to the news you value.‌BiscuitsB&M LimitedBurton'sFoodShopping Picks