Danny Rohl has departed Rangers FC after just eight months in charge, heading to Red Bull Salzburg as their new head coach. What’s more interesting for crypto watchers is what it reveals about the digital asset strategies of both clubs, and why neither has managed to turn fan tokens and Bitcoin sponsorships into meaningful market activity.
Rohl’s transfer compensation reportedly falls in the range of €1-2 million including bonuses. For context, that’s roughly 714 million Rangers fan tokens at current prices.
Two clubs, two crypto strategies, zero market impact
Rangers FC launched its fan token, RFT, on July 5, 2021, through the Bitci platform. The token has a total supply of 20 million. RFT trades at approximately $0.0028. Daily trading volume sits under $3,000.
Red Bull Salzburg took a different approach entirely. Rather than launching its own token, the club partnered with 21bitcoin in late 2024, making the firm its first crypto sponsor focused on Bitcoin education. That partnership expanded to include Salzburg’s women’s team in August 2025.
