A promotional poster for the 2026 Busan International Motor Show / Courtesy of Busan Metropolitan City

Signaling a major shift in how the global automotive industry interfaces with the public, municipal planners in Busan are turning the southern port city into an open-air testing ground for next-generation transport.

Under the banner "Moving Tomorrow," the 2026 Busan Mobility Show will open next week, stretching far beyond the traditional convention hall to embed historic auto exhibits, robotics expos and experiential test drives directly into the city's prominent cultural and tourist corridors.

The Busan metropolitan city said Wednesday that the 2026 Busan Mobility Show (BIMOS 2026) will open its doors at the BEXCO convention center from June 26 through July 5. Marking its 25th anniversary under the forward-looking banner "Moving Tomorrow," the biennial event is pivoting away from the traditional showroom spectacles. Instead, it will serve as a vast multidisciplinary festival bridging land, sea and aerospace technology.

The expanded footprint of this year's show signals an aggressive push to integrate industrial transformation with urban culture. Beyond the core exhibition halls, downtown satellites like the Gunam-ro cultural strip in Haeundae and the Domoheon state villa will anchor auxiliary displays. These historical offshoots will juxtapose Korea’s earliest domestic automobiles against contemporary leisure recreational vehicles and precision-tuned concept cars, effectively tracing the nation’s rapid industrial ascent.