A promotional poster for "2026 Busan One Asia Festival" / Courtesy of Busan Metropolitan City
Busan is preparing to turn its main stadium into a weeklong showcase of K-pop, regional culture and global fandom as it celebrates the 10th anniversary of its flagship festival, a milestone that organizers say signals the city’s evolution into a major cultural export hub.
Busan Metropolitan City said Wednesday that the 2026 Busan One Asia Festival with NOL will be held across multiple venues beginning Friday, with a headlining “Big Concert” scheduled for June 27 and June 28 at Busan Asiad Main Stadium.
The festival, which launched in 2016, has grown into one of Korea’s largest K-pop-centered cultural events, combining live performances with exhibitions and interactive cultural programming designed to attract international visitors.
A separate “Park Concert” will take place Friday at Hwamyeong Ecological Park, offering a free daytime program featuring local musicians and mainstream artists performing against the backdrop of the Nakdong River.
