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Business discovery is shifting toward “agent-to-agent” marketing, where AI agents evaluate a company’s trust signals, documentation, integrations and credibility before human buyers ever see the shortlist.
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Picture a founder who runs a promising software company. Solid product, happy customers, decent website. One day, a Fortune 500 company in her exact target market goes looking for a vendor that does precisely what she does. She never gets a call. She never even knows the deal existed.
