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Kenya must move beyond fan culture and invest in long-term football development.[Adidas Football, Instagram]
Every four years, Kenyans throw themselves into the World Cup with a passion that is frankly embarrassing given one inconvenient truth: we are never actually there.
We paint our faces in Argentina’s blue and white. We stay up until 3am wearing yellow for Brazil. We argue about tiki-taka in matatus. We mourn when England exits. The obsession is not the problem. The problem is what it reveals. We have all the love for football in the world. We have very little of it left for the Harambee Stars.
The 2030 World Cup changes the stakes. The tournament will be jointly hosted by Morocco, Portugal, and Spain.
