A San Francisco-based fintech startup called Corgi just dropped 50 ETFs in a single week. That’s not a typo. The company filed 41 new exchange-traded funds and, combined with previously filed products, brought 50 total to market, accounting for approximately half of all ETF launches reported in June.

What Corgi actually launched

The 50-product blitz wasn’t random. It was structured across four distinct categories, each targeting a different slice of the investor market.

The largest chunk, 34 products, consists of leveraged 2x daily ETFs. Nine of the new products are what Corgi calls “June Series Structured Buffer ETFs.” One standalone product, the Inside Ownership 100 ETF (ticker: OWN), targets companies where insiders hold significant stakes. The remaining six products are fixed-income ETFs designed to complement Corgi’s insurance business, carrying expense ratios as low as 0.05%.

The pace is unprecedented