Thousands of Argentine football fans flooded the streets of Dhaka, Bangladesh, draped in the blue and white of the defending world champions. Their destination: communal viewing spots to watch Argentina’s opening Group J match against Algeria on June 16.
Bangladesh hosts one of the largest non-Argentine fanbases for the national team, a phenomenon that exploded after the 2022 World Cup triumph.
Kraken breaks new ground with FIFA
On June 9, just one week before the tournament kicked off, Kraken was named FIFA’s Official Crypto Exchange Supporter. It’s the first time a cryptocurrency exchange has held such a designation for a World Cup.
The partnership focuses on fan engagement across North America and Europe, two regions where both crypto adoption and World Cup hosting duties overlap. The 2026 tournament is being held across the US, Canada, and Mexico.
