This year’s Digiday Content Marketing Awards finalists are creating interactive experiences and leaning on immersive storytelling to foster loyal audiences and build deeper connections. Dedicated channels and content ecosystems are enabling brands to better service niche audiences, while localization and multilingual content are helping brands connect with consumers worldwide. Finally, cross-platform strategies allow advertisers to maximize reach and reinforce brand messages.For instance, in the Best Branded Content Site – B2C category, nominee Ford partnered with Google Maps and Outside to bring the 5,900-mile TransAmerica Trail to Street View for the first time, creating a branded content experience that combined adventure storytelling with practical utility. The campaign followed an expedition powered by Ford Bronco, Expedition and Ranger vehicles, documenting the journey through hero videos, local talent and Google Maps experts. An interactive destination allowed audiences to explore the trail through Street View while learning about the vehicles, technology and people behind the project. Distributed across Outside Online, Outside TV, social media and premium display placements, the campaign successfully connected with outdoor and adventure audiences.