Enterprises Embrace AI-Enabled Platforms to Capture Value from Product Information, ISG says
Growing volume, complexity of data increases demand for consistency, collaboration, business insights, new research says
As product information management (PIM) becomes more central to enterprise strategy and operations, organizations are placing greater demand on PIM platforms to deliver advanced AI, analytics and automation capabilities, according to new research from global AI-centered technology research and advisory firm Information Services Group (ISG) (Nasdaq: III).
The 2026 ISG Buyers Guides™ for Products provide the rankings and ratings of 61 software providers and their products for improving business performance and outcomes through effective management and analysis of product information. The series includes Buyers Guides evaluating platforms for PIM, product lifecycle management (PLM), product intelligence and product experience management (PXM). The research finds that the growing number of products and services companies offer, and their increasing use of digital marketing and sales, have exposed limitations in the way they manage and distribute product information.
“Product information is a critical asset that requires strong enterprise governance and sharing across departments,” said Mawish Rahman, senior research analyst, ISG, and author of the report. “In many companies, fragmented systems make it hard to maintain a unified view of products. Through 2027, we expect one-third of enterprises to adopt PIM platforms as they recognize the value of consistent product data sharing and collaboration across supply chains.”
