Mobileye's CEO Amnon Shashua speaks during a news conference for Mobileye driverless technology at the Nasdaq Market site in New York, U.S., July 20, 2021. REUTERS/Jeenah MoonJeenah Moon | ReutersSelf-driving technology supplier Mobileye Global said Tuesday it would launch its own robotaxi service, planning to deploy an initial 100-vehicle fleet into a major U.S. city in 2027. The company said the first launch will be phased throughout next year, after which they'll aim to scale the fleet to roughly 17,000 vehicles over the next five years. Shares of the Jerusalem-based company rose around 6% following the announcement."We believe there is an opportunity for a new approach — one built on deep autonomous-driving expertise, strong industry partnerships, and proven capabilities across the mobility ecosystem," said Mobileye's CEO Amnon Shashua in a statement. The move will put Mobileye in direct competition with some of the customers that use its Mobileye Drive technology in their cars.The company said the move doesn't change its commitment to supplying its customers. In a release, Mobileye said it views the competition as a "complementary path to market," adding that it can "further demonstrate the capabilities of the Mobileye Drive platform at scale."Read more CNBC tech newsA year after Meta tapped Alexandr Wang to build a new AI model, Zuckerberg has to sell itAnthropic disables access to Fable 5 and Mythos 5 to comply with government directiveFrom 10% chance of success to $2 trillion market cap: SpaceX's historic IPONew SpaceX millionaires are reinventing the business of managing large wealth