PolicyMe Launches Canada's First Unified Life Insurance Journey
For the first time in Canada, every applicant is evaluated across the full coverage spectrum in a single session and automatically matched to the best-priced coverage they qualify for
PolicyMe, a Canadian digital-first life insurance platform, today became the first Canadian platform to evaluate every applicant across the full life insurance spectrum, from fully underwritten term coverage to simplified issue and guaranteed issue, in a single real-time session. Every eligible Canadian who applies now receives a coverage offer, automatically matched to the best risk-adjusted price they qualify for. Developed in partnership with Securian Canada, the launch marks a significant step toward making life insurance more accessible for every Canadian.
For most Canadians, life insurance begins with a question the industry created but left customers to answer alone: which product should I apply for? Get it wrong and the cost compounds for years. Canadians who self-select into a guaranteed issue policy when they could have qualified for a fully underwritten product routinely pay up to five times more1 for the same dollar of coverage. PolicyMe's answer is to take that mental load off the customer and let the platform recommend the right product.