As healthcare providers across the United States grapple with mounting administrative complexity, revenue cycle management company Cosentus is betting on a combination of AI and human expertise to solve some of the industry's most persistent challenges.

The US-headquartered company, which began as a third-party revenue cycle management services provider, has evolved into a technology-led healthcare operations platform, developing its own proprietary AI tools and steadily expanding its presence in both the US and India.

In an interaction with EnterpriseStory, Cosentus CEO G S Bhalla said the company's journey mirrors the broader shift in India's role in global healthcare services.

"We started in the business process outsourcing space, but today our India team is fully outcome-responsible and is developing technology solutions to address the complexity of revenue cycle management in the US," said Bhalla.

Revenue cycle management encompasses everything from patient eligibility checks and prior authorisations to claims processing, payment collection and denial management.