SINGAPORE, June 16, 2026 /PRNewswire/ -- Visa, a global leader in payments, unveils key findings from the 2026 Global Travel Intentions (GTI) study, the latest edition of its flagship global study that has captured global travel patterns and preferences for over 20 years.The study was conducted among over 47,000 respondents worldwide, including more than 17,000 in Asia Pacific markets. This year’s edition reveals an important finding: Travellers in the region are responding to global shifts not by travelling less but with greater intentionality – focusing on familiarity, practicality, and flexibility.Asia Pacific travellers seek familiar favourites, but passions guide themIn a global environment shaped by rising costs and uncertainty, Asia Pacific travellers are reconfiguring their travel footprints – choosing to visit destinations closer to home that offer familiarity, ease of access, and confidence in planning.According to the GTI study:63 percent of respondents surveyed travelled to destinations within Asia Pacific, dwarfing planned travel to Central Europe, Middle East, and Africa (16%), Europe (13%), and North America (6%). Japan was the top destination for nearly one in five respondents (19%), followed by Australia (7%). Thailand, South Korea, and Hong Kong SAR round out the top five at about 5 percent each.