It started with a graph. Our signup numbers were climbing every week. The team was excited—growth...
It started with a graph.
Our signup numbers were climbing every week. The team was excited—growth was happening. But something felt off. A lot of those "users" never came back. Their email addresses looked strange. And our activation rate was quietly dropping.
One Friday afternoon, I decided to dig into the data.
What I found was not growth. It was noise.
The Diagnosis
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