An entrance of the Seoul Donghaeng Market / Courtesy of the Seoul Metropolitan Government
Seoul Donghaeng Market, the city's regional food exchange platform near Anguk Station, reopens Tuesday following a month of renovations aimed at improving visitors' shopping experience and expanding programming.
The permanent store — located on the first floor of the Anguk Building annex in Jongno District — sells agricultural and regional specialty products sourced from small farms and producers across Korea, offering city residents competitively priced goods while providing producers with a reliable sales channel.
For the reopening, the city has reorganized product displays, added category signage to help shoppers navigate the space faster and installed new digital signboards visible from outside the store. A companion Naver Smart Store will reopen June 29 with updated product listings.
To mark the reopening, the store will hold events from Tuesday through June 19, including free rice cake giveaways for all visitors, a prize draw for purchases of 30,000 won ($20) or more and tastings of local fruit ade beverages.
