A popular singer who was hired as the face of a BYD brand has become a shareholder of the company, in a case that is garnering attention as a new advertising method in China’s increasingly cutthroat auto market.
“I want to bring China’s original music and technology, and the Chinese power that symbolizes this era, to a wider global stage,” Wang Leehom said at launch event in Guangdong for BYD’s high-end Denza brand last month.
On the same day, Denza announced it had appointed Wang, who debuted in 1995 and carries a wide fan base of both men and women, as the face of their brand.
Wang revealed that he purchased shares in BYD using the fees he received from the company.
“Not only did I gain a deeper understanding of BYD and feel that we share the same vision, but I also sincerely respect this company,” Wang said when asked why he become a shareholder.
