North American households have gone all-in on stocks. Households, pensions, and funds across the US and Canada now hold roughly 60% of their assets in equities, a figure that flirts with all-time records and exceeds even the peak of the dot-com bubble.
The numbers behind the record
According to the Federal Reserve’s Z.1 data series, US households held approximately 45.8% of their financial assets in equities as of Q1 2026. When you broaden the lens to include pensions and investment funds, the combined allocation approaches 60%.
To put that in dollar terms: equities reached a record 33% of total US household net worth by the end of 2025, translating to $67.77 trillion in holdings.
Canada tells a similar story. Canadian households had about 47% of their financial assets in equities by the end of 2024, valued at C$5.16 trillion. Total Canadian household net worth surpassed C$18.6 trillion in Q1 2026.
