The ETDA has unveiled its 2026 AI direction to strengthen Thailand's regional role in AI development.
The Electronic Transactions Development Agency (ETDA) has outlined its 2026 artificial intelligence (AI) strategic direction in an effort to drive Thailand to become a regional hub of AI governance.The direction has two pillars: accelerating the development of an AI governance framework and driving practical adoption of AI governance knowledge and tools across every sector.
Rojana Lamlert, an advisor to the ETDA and head of the AI Governance Center (AIGC by ETDA), said the agency wants to strengthen trust across Thailand's AI structure by establishing robust governance foundations through practical guidelines and toolkits, and accelerating real-world adoption through domestic and international collaboration.
The agency wants to enhance AI capabilities among government agencies, educational institutions, SMEs, communities and citizens to ensure responsible, ethical and trustworthy AI use.
The strategy also supports Thailand's readiness to establish the AI Governance Practice Center (AIGPC), reinforcing the country's role as a regional AI hub, she said.
