Uruguay’s players and fans belted out their national anthem before La Celeste’s Group H opener against Saudi Arabia, marking the team’s first match of the 2026 FIFA World Cup.
Kraken secured the title of Official Crypto Exchange Supporter of the 2026 FIFA World Cup on June 9, just days before the tournament kicked off on June 11. The partnership puts a major crypto brand front and center at an event expected to draw billions of eyeballs across North America, the largest World Cup ever staged.
Fan tokens surge, but Uruguay is sitting on the bench
Chiliz, through its Socios.com platform, has rolled out national team fan tokens tied to competing nations. Argentina has $ARG. Portugal has $POR. These tokens let holders participate in fan engagement activities and, increasingly, are linked to performance-based mechanics.
For the 2026 World Cup, Chiliz introduced new performance-linked burn mechanics for national team tokens. When a team performs well, some tokens get permanently destroyed, reducing supply and theoretically boosting value.
