Atalanta BC has appointed Maurizio Sarri as the club’s new head coach on a three-year contract, a move that extends through 2029 and reportedly pays the Italian tactician around €3.5 million per year. The hire marks the Serie A club’s third managerial change in roughly 12 months.
For crypto observers, the more interesting subplot is what’s happening on Atalanta’s sleeve. The club has been partnered with zondacrypto, a regulated European cryptocurrency exchange, since August 2024.
A coaching carousel in Bergamo
Sarri’s appointment comes after a turbulent stretch for the Bergamo-based club. The departure of long-time coach Gian Piero Gasperini set off a chain reaction of instability that the club has struggled to resolve.
Raffaele Palladino was brought in but lasted a notably brief tenure before being dismissed. His departure set the stage for yet another search, which has now concluded with Sarri’s hiring.
