(Image credit: Amazon)
The first Prime Day TV deals of 2026 are finally here and they're arriving right in the nick of time. Now that the World Cup is underway, there's never been a better time to upgrade your TV. Whether you're upgrading to a bigger screen or investing in better display technology, these early Prime Day TV deals merit your full attention.For example, right now Amazon has smart TVs on sale from $69. It's one of the lowest prices I've seen outside of Black Friday. The deal I'm most excited about is the Roku 65-inch 4K QLED TV for just $399. I have the smaller non-QLED version of this TV in my bedroom and I absolutely love it. Alternatively, you can get the Insignia 85-inch 4K QLED TV for just $659. That's an unheard of price for a TV this size and one of the best TV deals you can get right now.For more deals, make sure to check out our full Prime Day deals coverage and our Tom's Guide Saving Squad recommendations.Quick Linksshop TV deals from $69 at Amazonshop 55" TV deals from $379 at Best BuyRoku 55" Plus Series 4K Mini-LED TV: was $499 now $369TCL 55" QM7K 4K Mini-LED TV: was $677 now $597Insignia 85" 4K QLED TV: was $1,099 now $659LG 55" B5 4K OLED TV: was $999 now $899Hisense 65" U8QG 4K Mini-LED TV: was $1,199 now $997Samsung 55" S90F 4K OLED TV: was $1,299 now $997Hisense 75" U75QG 4K Mini-LED TV: was $1,999 now $1,197LG 65” C5 4K OLED TV: was $2,699 now $1,399TCL 65" QM8L 4K SQD Mini-LED TV: was $2,499 now $1,799My Top PicksOLED TVs80 inch +60-75 inch50-59 inch
