Published Jun 15, 2026, 12:59 PM EDT
The Toyota Rav4 has got off to a slow start this year, creating an opportunity for a new king to be crowned.
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Published Jun 15, 2026, 12:59 PM EDT
Originally published by
The SUVs Closest To Stealing The Toyota RAV4's Crown
The Toyota Rav4 has got off to a slow start this year, creating an opportunity for a new king to be crowned.
TL;DRAI
RAV4 sold 59,869 units in Q1 2026, losing its decade-long top-selling status to Jeep and Subaru due to delayed model availability. Off-road variants and design refresh proved decisive, indicating buyer preference for capability and styling over traditional brand momentum.
752 words~3 min read
