A Chinese Car Brand Says It Hired A Top Ferrari Designer. Ferrari Wants A Name

Luxeed says it hired a former Ferrari chief designer. Ferrari’s China PR boss publicly challenged the claim by asking who that was.

lunedì 15 giugno 2026 New tab

TL;DRAI

Luxeed claims its RX SUV involved a former Ferrari designer; Ferrari's China PR chief publicly demanded a name, calling out the claim. The incident signals Chinese EV makers' aggressive talent raid from established brands and the market viability of Huawei-tech vehicles scaling into Europe.

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Luxeed says its Purosangue-like RX had input from a former Ferrari chief designer.

Ferrari’s China PR boss publicly challenged Luxeed to name the alleged ex-Ferrari designer.

The RX pairs Huawei tech with Chery manufacturing and could eventually reach Europe.

Chinese auto company Luxeed says its new SUV had direct input from an ex-Ferrari designer. The Italian supercar maker is pushing back.

Zhao Changjiang, Luxeed’s executive director and executive vice president, recently said in a Weibo post that the Huawei- and Chery-backed brand had been on a recruiting spree, snagging former BMW and Aston Martin chassis engineers, as well as an unnamed former Ferrari chief designer.