America’s Snacking Season Is Here: New National Survey Reveals Americans Don’t Stop Snacking All Summer Long
Utz Brands shares the rituals and regional loyalties defining summer snacking, including a state-by-state chip flavor map that proves every American has a unique flavor identity
Summer is America’s peak snacking season, according to a new nationally representative survey from Utz Brands, Inc., a leading U.S. manufacturer of branded salty snacks, conducted by independent pollsters Censuswide.* The findings reveal that nearly two-thirds of Americans (62.2%) snack at least once every day during the summer months and 30.5% reach for something salty multiple times a day. Just 1% report never snacking in summer, making it one of the most universally observed warm-weather rituals in the country.
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Utz Brands, Inc. Survey: America's Snacking Index, Summer 2026
