Donald Trump wants France to drop its digital services tax. And he’s willing to weaponize wine to make it happen.
In an interview with the New York Post on June 15, Trump warned that the US would impose 100% tariffs on French wine and champagne unless France repeals its 3% digital services tax, which targets major American tech companies including Amazon, Apple, and Meta. Trump said he had delivered the ultimatum directly to French President Emmanuel Macron, adding that the US would have “no choice” but to retaliate if the tax remained in place.
The stakes for French wine
The US accounts for roughly 20% of French wine exports, a market worth over $2 billion annually. A 100% tariff would effectively double the price of every bottle of Bordeaux, Burgundy, and Champagne hitting American shelves.
This isn’t even Trump’s first swing at French wine this year. Back in January 2026, he floated the idea of 200% tariffs on French wine over a separate diplomatic dispute.
