Ahead of Prime Day 2026, Amazon India has unveiled a suite of AI-powered tools designed to help sellers streamline operations, improve productivity, and expand their businesses in India and overseas.

In a statement, the company said the centrepiece of the initiative is its AI-powered Seller Assistant, a conversational tool available in English and Hinglish that aims to simplify the seller journey—from onboarding to international expansion.

Built on Amazon Bedrock and powered by Amazon Nova foundation models and Anthropic Claude, the Seller Assistant provides personalised guidance, business insights, and operational recommendations.

It helps sellers create product listings more efficiently by automatically generating titles, descriptions, and attributes, while pre-filling up to 70% of listing information from a single image or URL.

The tool can also enhance product images, reducing catalog creation time from hours to minutes.