A UK-based digital marketing firm that started building websites in 2009 now holds 2,878 Bitcoin, making it the largest publicly traded Bitcoin holder in the United Kingdom. The Smarter Web Company PLC is raising $400,000 to continue feeding its crypto treasury strategy, a move that cements its transformation from small-business web shop to full-blown Bitcoin accumulation vehicle.
From web design to Bitcoin treasury
The Smarter Web Company didn’t start life as a crypto play. The firm launched in 2009 as a straightforward digital marketing and web design business. It began accepting Bitcoin payments for its services in 2023, which was the first visible crack in its pivot toward a crypto-centric identity.
The company listed on the Aquis Exchange in 2025 and graduated to the London Stock Exchange Main Market in February 2026. Along the way, it unveiled what it calls a “10 Year Plan,” which is essentially a long-term commitment to accumulating as much Bitcoin as possible through capital raises and operational cash flow.
The numbers tell the story. Smarter Web has invested over £230 million to build its 2,878 BTC position, with an average acquisition cost of approximately £81,032 per Bitcoin, roughly $108,537 at prevailing exchange rates. One of the company’s largest single funding events was a £29.3 million capital raise completed in June 2025, designed specifically to fund Bitcoin acquisitions. A more recent purchase saw the firm pick up 30 BTC for £2.5 million in September 2025, after which it reported roughly £400,000 in net cash remaining. That’s the cash pile it’s now looking to replenish with the current $400,000 raise.
