A promotional poster for the 2026 K-Expo France event / Courtesy of Ministry of Culture, Sports and Tourism
Korea is bringing a sweeping showcase of its cultural and technological exports to France this week, launching the "K-Expo France 2026" in Paris to mark the 140th anniversary of diplomatic relations between the two nations.
The four-day collaborative event, which runs from June 16 to 19, is jointly organized by Korea’s Ministry of Culture, Sports and Tourism and the ministries of agriculture, oceans, and health. Designed as a comprehensive springboard for Korean lifestyle brands, the convention pairs business-to-business export consultations with high-profile consumer exhibitions spanning entertainment, cuisine, beauty, fashion and tourism.
From June 16 to 18, the Palais des Congrès will transform into an interactive hub of contemporary Korean culture. Global streaming giant Netflix will anchor a joint pavilion with 12 domestic brands, leveraging hit properties like "Squid Game" and "Culinary Class Wars." In a bid to promote regional travel, the Korea Tourism Organization has constructed replicas of Korean subway stations and mountain hiking trails alongside a simulated airplane cabin built in partnership with Korean Air. Attendees can also sample iconic convenience store staples like ramen and kimchi. There are also specialized zones for K-beauty and literature.
